5 FALSE BELIEFS THAT PREVENT YOU FROM PROGRESSING

1. No, you don’t need another employee - If you are an overworked entrepreneur (due to growth or administrative complexity), you probably have the reflex to want to increase your team. We agree, hiring implies lower margins, more training, and more personnel management. What if it were possible to stop being overwhelmed, keeping your margins and your time? How do you get there? Probably not by hiring an additional person, but by reviewing your business guidelines, incorporating clear processes and organizational efficiency.

2. No, you don’t need more systems, software or technology - Often, entrepreneurs believe that integrating a new system, software and technology will save everything. The truth is that these systems, software and technologies are not a magic pill. They sometimes require a significant financial investment, an endless learning curve and customization. And since most entrepreneurs are so busy, they don’t have time to learn and customize the system – so the investment is not used to its full value. What if the solution was simplicity: tools that are intentionally developed, have a very tested and proven.

3. No, you don’t need a complex strategy - You’ve probably made a complex business plan, and often, it ends up at the bottom of a drawer to be brought out at the end of the year, only to realize that you didn’t follow it (or that it was theoretical, but not applicable). Or, you started 80 projects because of “brilliant!” ideas you heard or read, but they’re not finished, the team is spread out in all the projects – which demotivates them, burns them, demoralizes them and now they don’t believe in the new ideas you bring (they say to themselves in a low voice “ah, another idea…”). The problem could be, going back to the basics of your intrinsic mission to say no to all the ideas that are ultimately just distractions, and put in place a clear, crisp, specific plan of action that gives you tangible results.

4. No, you don’t need to be everywhere at the same time - Facebook, LinkedIn, YouTube, networking, media, events, you’d like to be everywhere, because all the experts say you should be everywhere at the same time. Results? Well…none, except that you have an outdated Facebook page (which hurts your brand image), an unexploited LinkedIn network, and the dream of a YouTube channel remains only in your dreams. What if, instead, the focus was on being at the right place, with the right message at the right time. That’s the way of being noticed AND remarkable.

5. No, you don’t need a mass business development strategy or to attract a large number of clients - Perhaps you’re doing a series of marketing initiatives that attract interested people, but not your ideal clients. You are attracting “C” or even “D” clients. The demand on you and your team is high in terms of time and overall energy. You’re not as excited to meet non-ideal clients and most importantly, you’re not using your full potential. It’s like a dental surgeon doing teeth cleanings – useful, but a waste of expertise for the clients who really need you. By having a clear and established business positioning, accurate marketing strategies to attract THAT client, you accomplish more AND you really make the difference you want to make in the world around you.